Purpose
The application supports HMS Leka in measuring advertising performance, auditing campaign settings, and making authorized improvements to campaigns for caretaker, cleaning, and property services. It connects an internal AI-assisted workflow to the Google Ads API through a locally hosted integration.
Functions
- Campaign, budget, advertisement, keyword, and search-term reporting
- Audits of targeting, landing pages, assets, and conversion tracking
- Owner-approved management of campaigns, budgets, statuses, ad groups, keywords, and advertisements
- Internal performance monitoring and change documentation
Who can use it?
The tool is exclusively for HMS Leka's owner and authorized internal operators or contractors. It is not a public product, is not sold to third parties, and does not provide clients or members of the public with access to Google Ads accounts.
Data handling
Google Ads account and performance data is used only for HMS Leka's internal campaign administration and optimization. Credentials are stored locally, are excluded from source control, and are not shared with the open-source software authors or other third parties. The application does not intentionally retrieve or store the contents of customer enquiry forms.
Material changes such as campaign activation, pausing, or budget increases require approval from the HMS Leka owner.
Contact and policies
Questions about the application or its handling of data can be sent to info@hms-leka.de.